MedicSN6 Posted September 28, 2011 Share Posted September 28, 2011 http://www.forbes.com/sites/insertcoin/2011/09/28/modern-warfare-3s-pepsi-cross-promotion-steps-over-the-line/ Too much to copy and paste. INTRO... Modern Warfare 3's Pepsi Cross Promotion Steps Over the Line I can understand a studio and a brand attempting to work together to figure out some sort of reasonable ad campaign for an upcoming game, as there?s nothing inherently wrong with that concept. Product placement or cross promotion is nothing new in the industry, but this new collaboration between Pepsi and Activision is nothing short of unholy. ... Link to comment Share on other sites More sharing options...
custard~SPARTA~ Posted September 28, 2011 Share Posted September 28, 2011 I believe product placement has only just been made legal (kinda) on TV in the UK, I wonder if this breaks any UK legislation? Interesting story Medic. Link to comment Share on other sites More sharing options...
Durka-Durka~SPARTA~ Posted September 29, 2011 Share Posted September 29, 2011 So they'll sacrifice multiplayer fairness for money. It's been bound to happen when these games started coming out with earning points to get cool stuff. The funny thing is, the best kid in the game will also be the fattest. Link to comment Share on other sites More sharing options...
MedicSN6 Posted September 30, 2011 Author Share Posted September 30, 2011 Call of Soda: Pepsi Warfare 3 Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now